As more practices expand into wellness, the question is no longer whether to enter the space, it is how to do it strategically. In this episode, Ben Hernandez, founder and CEO of Skytale Group, breaks down how wellness, longevity, and functional medicine have evolved from emerging trends into serious, investor-backed medical platforms. Tune in to learn what’s driving valuations, from recurring revenue and memberships to compliance risk and service mix, and what founders should be thinking about now to build long-term enterprise value as the wellness market continues to mature.
Chapters 00:00 Intro 00:56 Banter 04:28 Guest background 05:40 What signals show wellness is a durable medical service? 09:40 How do wellness services affect valuation? 12:50 How does changing medical weight loss pricing affect valuation? 17:40 How are valuations impacted for clinics that are partially cash and commercial? 20:05 How can investors evaluate recurring revenue? 22:07 How can practices prepare to add a wellness service line? 24:44 How can practices maximize enterprise value? 27:21 Access+ 28:01 Legal Takeaways 29:50 Outro
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