As patients increasingly seek more personalized and preventative health care, practices are rethinking traditional care models. In this episode, Dr. Matti Palo, a board-certified orthopedic surgeon and entrepreneur, shares how he integrates wellness, direct care concepts, and emerging therapies into his practice while navigating the complexities of balancing cash-pay services with insurance-based care. Tune in to learn what it takes to build a modern health care practice that aligns innovation with patient expectations and regulatory realities, and how a disciplined, patient-centered approach can position practice owners for the future.
Chapters 00:00 Intro 00:50 Banter 04:36 Guest background 07:24 Talk about your path from physicist to board-certified orthopedic surgeon. 09:10 Tell us about your practice. 10:36 Why are you moving from traditional orthopedics into wellness? 15:56 Do you have a mix of cash pay and insurance? 18:57 How should providers talk about wellness with the current risks and FDA uncertainty? 26:04 How will wellness impact orthopedics within the next 5-10 years? 29:10 Access+ 29:45 Legal Takeaways 30:22 Outro
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