Technology is transforming aesthetics, but strategy determines who wins. In this episode, plastic surgeon and industry leader Grant Stevens, MD unpacks how longevity, weight loss, peptides, and emerging technologies are rapidly outpacing surgery—and why that shift creates both opportunity and risk for aesthetic practices. As innovation moves faster than ever, the real challenge becomes deciding which services actually fit your patients, your business model, and your tolerance for financial and regulatory risk. Tune in for insights into how practices can evaluate these innovations and decide what to prioritize now to stay competitive without falling out of compliance.
Chapters 00:00 Intro 00:42 Banter 03:06 Guest background 04:50 What signals show wellness is a durable medical service? 09:25 How is wellness impacting the aesthetic industry? 13:50 How do you advise practices looking to add technology? 20:44 Where will longevity, wellness, and weight loss be five years from now? 25:41 Will practices will offer IV peptides or exosomes when they are FDA approved? 28:54 Access+ 29:29 Legal Takeaways 30:26 Outro
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