Why do some people push relentlessly toward their goals while most settle into quiet desperation? Jonathan Doyle opens a five-part series on the science of drive with the finding nobody wants to hear: it's partly biological. Conscientiousness is up to 50% heritable, and Vanderbilt's famous fMRI studies (Treadway) show motivated brains firing more dopamine in the striatum and prefrontal cortex — while low-drive brains light up in the regions that compute cost. Your brain literally prices effort. But the series' good news starts here too: the pricing is trainable.
"Your baseline is not your ceiling."
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Subscribe to The Daily Podcast with Jonathan Doyle for a new episode every day. Corporate speaking and executive coaching enquiries: jonathandoyle.co. Follow @jdoylespeaks on Instagram and Jonathan Doyle Speaks on YouTube.
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