If rewards worked, everyone with a bonus scheme would be unstoppable. Jonathan Doyle on self-determination theory (Deci & Ryan) and their famous claim: "Perhaps no single phenomenon reflects the positive potential of human nature as much as intrinsic motivation — the inherent tendency to seek out novelty and challenges, to extend and exercise one's capacities." From Columbus and Hillary to scratch-and-sniff stickers: why external carrots fade, why the materially-complete can still feel empty (Augustine's restless heart), and the two fuels that actually last — purpose and identity.
"You don't need more pressure. You need more purpose."
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