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Vishen Lakhiani built Mindvalley into a nine-figure company on blogs and email, and avoided the camera until age 40. Jun talks with Vishen about why founders who stay invisible are shooting themselves in the foot, and how showing up on camera helped take Mindvalley from $30M to $140M.
Vishen unpacks the childhood programming that makes being seen feel unsafe, and traces his own back being bullied in school, plus the healing practice that finally freed him to post.
Then comes the masterclass: his full storytelling framework with real examples, the science of why stories are 22x more memorable than facts, why confident voices beat qualified ones online, and the trick for creators who think they have no original ideas.
At the end, Vishen flips the interview, pulling Jun's real story out of him layer by layer, and ends with a warning that everyone needs to hear.
This is an episode you don't want to miss.
Chapters:
02:36 The limiting beliefs Vishen started with
04:20 "Is it too late for me?" and starting at 40
06:10 The video that took on Nestlé
08:07 How storytelling took Mindvalley from $30M to $140M
10:49 Visibility wounding, explained
15:24 The inner child & the meaning-making machine
22:40 The practice for healing your fear of being seen
25:04 The HSTSS storytelling framework
25:46 The hook
32:28 The stakes
33:21 The turn
38:45 The scene
45:09 Vishen flips the interview on Jun
55:05 Why Vishen won't stop until a million lives change
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