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Dr. Sasha Haddad became one of the internet's first doctor-creators almost by accident, filming lighthearted skits in her scrubs between shifts while the world was stuck at home during the pandemic. What started as a study break turned into a personal brand with millions of followers, even though nearly everyone around her told her it was a waste of time.
Jun talks with Sasha about what it takes for a professional to put themselves online, the time she was told to choose between her platform and a job offer, and why she treated her following as an advantage to her career rather than a red flag, even when her mentors saw it the other way.
This one's for those who’ve been told a personal brand isn't for someone like them, and experts who are sitting on knowledge they can't figure out how to share.
Chapters:
01:24 Getting shunned by immigrant parents
03:06 The billboard test for what to post
07:00 Posting through med school
08:11 Why pressure made her most creative
12:55 The post-residency creative roadblock
16:19 "Once Upon a Doctor" & growing with your audience
18:20 Evolve or get left behind
21:56 Overcoming the cringe-factor of being a professional online
30:32 When she was told to choose between her platform and the job
36:06 How to stop overthinking getting started
42:02 How to package expertise into short form content
47:10 How platforms have changed
54:16 The mindset that kills the fear of posting
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