Maddie Borge: I've Spent Half My Life Making Content. Here's What You Should Know - Creator Unplugged | Lyssna här

📌 Ditch all the social planning tools for Rella. Go to getrella.com and use code “CREATOR" for 10% off your first three months or annual plan.

Make sure you follow wherever you're listening! It takes 2 seconds and guarantees you never miss any of our upcoming episodes.

Partnerships/Inquiries: aceel@creatorcollege.com

Maddie Borge has spent more than half her life on the internet. She started at 12, filming videos in her bedroom in Norway because she dreamed of living like the YouTubers she idolized. Today, she has an audience that literally grew up alongside her, and a travel brand that sold out its restock in 67 minutes.

Jun talks with Maddie about what over a decade online really builds: Why she never felt split between her online self and her real one, the money habits she formed to set her up for success, long-form vs. short-form, and how all those years of trust turned into Pastael, her viral packing-cube brand.

Then, they tackle the operator side of things when it comes to bootstrapping a physical product, six-figure stock orders, months of sellouts, hiring, and everything in between.

Chapters:

01:55 Starting YouTube at 12
06:14 Identity online and offline
09:35 The followers who grew up with her
12:59 Why she diversified her income
15:11 The idea for Pastel
17:55 The real cost of physical products
20:01 Building in public without knowing it
22:41 Learning to be an operator
25:46 What she's learned about hiring
27:21 Long form vs. short form strategy
32:28 Her "I made it" moment
33:37 What makes a pop-up actually work
39:30 Building community
42:01 What she'd tell her 12-year-old self

Stay connected:

Rss