Dr. Karan Rajan: Social Media Is The New Search Engine, Experts Need To Be There - Creator Unplugged | Lyssna här

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When something feels off with your health, you probably don't open Google anymore, you open TikTok, Instagram, Reddit... And for millions of people, the voice they land on is Dr. Karan Rajan, the surgeon who made the internet comfortable talking about the things it was too embarrassed to ask a doctor.

Jun talks with Karan about what it means to be a trusted voice at scale, how to spot a fake expert (the red flags are more subtle than you think), and how he protects his credibility while building his supplement company Loam.

They also get into the content strategy behind it all - reaction-video formats, vocalizing contrarian takes, scripting, and so much more.

This episode is for professionals who think their field is too technical and boring for social media.

Chapters

01:49 The patient who was too embarrassed to speak up
03:28 Making taboo topics watchable
04:46 Why informed patients are better patients
06:33 Red flags of a fake health expert
08:52 Building Loam for the skeptics
10:27 How he engineers his content
14:11 Inside the reaction-video format
18:14 The "secret sauce" AI can't replicate
22:10 How he sources what to react to
25:19 What entrepreneurship taught him
30:31 Brute-forcing your way past embarrassment
32:13 How content transformed his communication
36:26 Why he canceled his Oura ring subscription
39:15 Real health is resilience
45:46 Leaving surgery with zero regrets

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