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Brock Johnson has taught Instagram strategy for almost a decade and built an audience of a million followers doing it. Jun and Brock get into the system that made him one of the most consistent creators in the game from the story bank he’s kept since his early days to the task-batching workflow that films a month of reels in one sitting.
They also break down what’s working on Instagram right now, the two kinds of content that will win over the next few years, the number one rule that keeps videos feeling real, and a trial reels playbook that gets one video three separate rounds of reach.
Then Brock opens up the business side: the funnel behind his audience, why he runs one offer instead of many, and the reason every creator needs an email list.
This episode is for creators tired of overthinking their content, the expert whose page is all value and no story, and anyone who’s ready to own more of what they’ve built.
Chapters:
02:48 How Jun and Brock met
03:31 Breaking the “only share value” rule
09:11 Weaving your life into your content
10:46 Build a story bank
15:58 Brock's upbringing in an entrepreneurial household
20:25 How to practice discipline
25:43 Work-life balance as priority number one
30:10 Batching 30 reels in one sitting
32:31 Hiring, leadership and who's on Brock’s team today
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