The Digital Commerce Daily | Reformation launches IPO targeting up to | German ecommerce increases 4.3% in first | 'Bol and Amazon use misleading discounts'

The Digital Commerce Daily — July 21, 2026

In this episode: • Reformation's IPO push is the most significant DTC brand public market test of 2026, signalling whether sustainable fashion can command a billion-dollar valuation. • Germany's H1 2026 ecommerce data gives us the clearest read yet on whether Europe's largest market is returning to meaningful growth after two years of stagnation. • The Dutch Consumer Association is taking direct legal action against both Bol and Amazon over fake discount practices, which could trigger platform-wide pricing rule changes across Europe.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing