The Digital Commerce Daily | Household income exclusions spotted in Performance | Alibaba adds more agentic AI to | Failed payments are becoming a hidden

The Digital Commerce Daily — July 26, 2026

In this episode: • Advertisers have spotted a new audience control inside Performance Max that could meaningfully change how ecommerce brands target and exclude shoppers by income bracket. • Alibaba is deploying agentic AI across its B2B marketplace to automate the sourcing workflow for ecommerce sellers — a move that could reshape how brands and retailers discover and procure inventory. • Payment failure — not customer dissatisfaction — is silently killing subscription retention for ecommerce brands, and most operators don't have visibility into how often it's happening.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing