The Digital Commerce Daily | Google expands Performance Max product reporting | Mollie doubles down on Europe with | AI Makes Refund Evidence Easier to
In this episode:
• Google is giving ecommerce advertisers something they've been demanding for years: granular product-level reporting across every channel inside Performance Max.
• European payments fintech Mollie is deploying €350 million to deepen its grip on the SME ecommerce market across Europe, at exactly the moment the checkout layer is becoming a commerce platform battleground.
• AI is now enabling a new wave of ecommerce return fraud — fraudsters can generate convincing fake product damage images at scale, and most merchant returns policies aren't built to catch it.
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