In this episode:
• A forensic breakdown of how Meta, Google, and other ad platforms each measure conversions differently — and why that gap is costing ecommerce advertisers real money.
• GameStop is now live on Uber Eats for on-demand delivery of consoles and games — a survival pivot that tells you everything about where distressed physical retailers are being forced to look for volume.
• Liquid I.V. hit No. 2 on Amazon's Prime Day best-sellers list for the fourth consecutive year — concrete proof that a Unilever-owned DTC brand can dominate marketplace commerce without losing its identity.
Hosted by Marco & Klara. New episode every weekday.
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