The Digital Commerce Daily | ChatGPT Ads adds conversion bidding, geo | Bero grows DTC ecommerce through omnichannel | China threatens with retaliation against France

The Digital Commerce Daily — July 25, 2026

In this episode: • ChatGPT is rapidly maturing as an ad platform with features that directly challenge Google and Meta for ecommerce performance budgets. • Non-alcoholic beer brand Bero is proving that offline retail can be engineered to feed DTC ecommerce growth — not cannibalise it. • China's threat of trade retaliation over France's anti-fast-fashion law puts Shein, Temu, and the entire cross-border ecommerce model under direct geopolitical pressure in Europe.

Hosted by Marco & Klara. New episode every weekday.

Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing