Most PMMs pour everything into launch day — and then move on. Haidee thinks that's exactly where the real work begins, and she's got a process to prove it.
Haidee is a PMM leader who's run launches at Amazon, Olo, and beyond. In this episode she walks through her 30-60-90 day post-launch checkpoint process — what data to walk in with, how to get honest insights out of a room full of people protecting their turf, and why separating launch execution from product market fit is the most important thing a PMM can do after a product ships.
Here's what we get into:
Why the post-launch review is not optional — especially if you're resource constrained
The 30-60-90 checkpoint framework and the three questions every review must answer
How to structure the room so people stop being defensive and start being honest
Why a great launch can hide a product market fit problem — and vice versa
And a special shout out to this season's sponsor, PMM Camp - where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.
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