If you've ever been handed a finished product and told to "do your marketing magic" — this episode is for you. Getting looped in at the last minute isn't just stressful, it's the root cause of almost every launch problem. Daria has spent her career building the systems to make sure PMM is never the last one to the party.
Daria is a PMM leader who's built launch operations from the ground up across multiple organizations. In this episode she walks through exactly how to get embedded in the product development process early, how to build a go-to-market roadmap that runs parallel to the dev roadmap, and the internal partnership agreement she uses to get PM and PMM teams aligned before the chaos starts.
In this episode:
Why waiting until development is done is killing your launches before they start
How to get a seat in product roadmap planning — even if you've never been invited
The internal partnership agreement — the one document that aligns PM and PMM from day one
A simple tiering framework for deciding tier one vs. tier two vs. tier three launches
How to set success metrics before the launch — not after
And a special shout out to this season's sponsor, PMM Camp - where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.
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