Most product launches have a brand awareness problem hiding underneath a content problem. You've got something worth talking about — but nobody's listening because you haven't built the audience yet. Devin has spent his career solving exactly that, one executive LinkedIn post at a time.
Devin is a content strategist and executive ghostwriter who's worked with leadership teams at Gong, Clari, and beyond. In this episode he breaks down how to get your executive posting in support of a product launch — even if they've never posted before — what to ask before you write a single word, how to survive getting your draft shredded, and why a product launch is actually the perfect moment to start building executive presence.
In this episode:
Why a product launch is the perfect jumping-off point for an exec's first LinkedIn post
The three things to nail before you write a single word of launch content
How to ghostwrite for an exec, survive the redline, and still ship something great
How to maintain your edge on the basketball court... even as father time catches up with you
And a special shout out to this season's sponsor, PMM Camp - where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.
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