Product launches are stressful. That part's unavoidable. But burnt out, joyless, and running on fumes by launch day? That part's optional — and Suz is here to fix it.
Suz is a PMM leader and former Amazon social media veteran who's run launches ranging from global Prime Day to multi-SKU pricing overhauls.
In this episode she breaks down how to build the kind of launch foundation that actually gives you room to have fun — why knowing your product cold is what unlocks creative freedom, how being yourself is a PMM superpower, and the creative exercise she borrowed from social media that makes messaging and positioning dramatically better.
Here's what we get into:
Why "knowing your product" and really knowing your sh*t are two very different things
Why trying to be buttoned-up and professional is killing your cross-functional relationships
The creative exercise that unlocks better messaging by writing the worst ideas first
The pilot checklist philosophy and why even experienced PMMs need one
And a special shout out to this season's sponsor, PMM Camp - where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.
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