Your Launch Needs An Interactive Demo - Here's How to Build One That Converts w/Natalie Marcutullio

Most PMMs skip interactive demos. Too much work, too much time, too much uncertainty about whether it'll actually impact anything.

Natalie thinks that's exactly the problem - and it's costing you pipeline on launch day.

Natalie is Head of Product Marketing and Growth at Navattic and has spent years watching SaaS teams either nail interactive demos or waste time building the wrong thing. She's got a 9-step framework that cuts through the noise.

In this episode she walks you through exactly how to build an interactive demo that converts - the right sequence, the common traps that kill demos, and what separates the ones that actually close deals from the ones that just look pretty.

Here's what we get into:

• The sequence that actually works (9 steps, in order)
• How to keep it short enough people actually finish it
• Data that matters (and how to make sure your demo tells the right story)
• When to gate, when to ungate, and why most teams get it wrong
• How to know if your demo is actually working after you ship it

Resources from this Episode:

• Natalie's "State of the Interactive Product Demo" report (hey, it's ungated!)
• Connect with Natalie on LinkedIn
• Try Navattic for free (includes HTML builder access):

And a special shout out to this season's sponsor, PMM Camp — where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.