What if the best way to get people interested in your product is to stop talking about your product?
One of the biggest viral campaigns of the past few weeks did exactly that.
“Oreo Gate” got more than 10 million views, had people choosing sides, arguing in the comments, making response videos, and even other brands joining the conversation.
And almost none of that attention was actually about the product being advertised.
In this episode of Heart Before Cart, I’m breaking down the viral Oreo Gate drama, why millions of people became so invested in it, and what marketers can learn from the way Suno put its product at the center of a viral moment without making the product the story.
In this episode, you’ll learn:
- Why the product doesn’t always need to be the main character in your marketing
- How Suno turned an AI music generator into part of a story millions of people already cared about
- Why asking “How do I make people care about my product?” may be the wrong question
- How to identify what your customers already care about and find your product’s natural place in that story
Your audience isn’t sitting around waiting to learn about your features, capabilities, or why you’re better than the competition.
They’re looking for things that make them feel something.
Things they want to talk about, laugh about, argue about, send to a friend, or become part of themselves.
That’s the real lesson from Oreo Gate.
Your product doesn’t need to be the hero of the story.
Your customer does.
RESOURCES
→ Check out my FREE workshop: https://taliawolf.com/workshop
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CONNECT WITH ME
LinkedIn: https://www.linkedin.com/in/taliagw/
Twitter: https://twitter.com/TaliaGw
Website: https://getuplift.co/
