What color should your call-to-action button be? Red? Green? Orange?
If you're asking that question, you might be starting in the wrong place.
There isn't one button color that magically increases conversions for every business. Color absolutely influences how people think, feel, and make decisions.
In this episode of Heart Before Cart, we're taking color psychology one step further and looking at how to actually use it in your marketing.
I'll show you why context matters, how color can change the way we interpret what we're seeing (and even what we're smelling), and the three things you should consider before choosing colors for your website, landing pages, ads, or calls to action.
In this episode, you'll learn:
- Why there is no universal "best" CTA button color
- How color changes the way we interpret the information around us
- A fascinating experiment that demonstrates how strongly color influences perception
- Why you should start with the emotion you want your customer to feel, not the color you want to use
- How culture, experience, and learned associations influence the meaning of color
- How context affects the results of your A/B tests
- Three steps for using color psychology more effectively in your marketing
Your copy, images, typography, offer, social proof, colors, and overall customer experience are all working together to shape how someone interprets your message.
That's why the goal isn't to find the magical color that makes people buy.
It's to understand your customers well enough to create an experience that helps them feel what they need to feel to make the right decision for them, and use color to support that strategy.
Check out the full color psychology guide here: https://getuplift.co/color-psychology-guide/
RESOURCES
→ Check out my FREE workshop: https://taliawolf.com/workshop
→ Get my NEW book (Emotional Targeting): https://taliawolf.com/book
CONNECT WITH ME
LinkedIn: https://www.linkedin.com/in/taliagw/
Twitter: https://twitter.com/TaliaGw
Website: https://getuplift.co/
