Marketing is changing faster than at any other point in its history.
With AI taking the world by storm it’s changed the way we work, attribution is becoming harder and harder, and the divisions between product, brand, growth, and customer experience are quickly crumbling.
In this episode of Heart Before Cart, I am joined by Arielle Johncox who spent over a decade in marketing and business strategy. She most recently served as interim CEO at Balsamiq, where she led the company's push into AI.
And in this episode she dives into what separates great marketers from everyone else in this new era.
Together we discuss:
Why writing may be the most valuable skill you can develop
Why AI rewards strong opinions instead of replacing them
How storytelling and brand are making a comeback
Why the future belongs to marketers who can connect the dots across an entire business, not just a single marketing channel
Whether you’re just starting your marketing career or leading a team, this conversation with Arielle will challenge how you think about AI, creativity, leadership, and what it takes to thrive in the next generation of marketing.
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