In business, we often assume we're stuck because we need a better strategy, another tool, or one more tactic.
But what if the real problem isn't a lack of knowledge?
What if it's fear?
In this episode of Heart Before Cart, I explore the ACT Matrix, a powerful framework from Acceptance and Commitment Therapy (ACT) that helps founders, marketers, and growth teams understand why they keep doing things that feel productive but don't actually move their business forward.
You'll learn how to identify what's truly important, uncover the fears and stories getting in your way, recognize the behaviors keeping you stuck, and choose actions that move you toward meaningful growth, even when uncertainty is still present.
In this episode, we cover:
- What the ACT Matrix is and why it's so effective for business
- Why being busy isn't the same as making progress
- How fear influences everyday business decisions
- Practical examples for raising your prices, building authority, getting on stage, and starting a business
- A simple 3-step exercise you can use this week to apply the framework to your own business
Whether you're a founder, marketer, consultant, or business owner, this episode will help you stop reacting to fear and start making decisions that align with what truly matters.
📖 Get my book Emotional Targeting: Win Hearts. Boost Sales. Own the Market.
🌐 Learn more about Emotional Targeting and GetUplift: https://getuplift.co
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