Thinking about redesigning your website?
Before you change the colors, layout, navigation, buttons, or overall look and feel, you need to figure out what’s actually broken.
Most teams rush straight into a redesign based on what looks good, what everyone else is doing, or what could be cool.
And now, with AI, it’s easier than ever to redesign an entire website faster than ever before.
But if you don’t understand why people aren’t converting, AI just helps you redesign the wrong thing faster.
In this episode of Heart Before Cart, I’m breaking down why so many website redesigns fail, the three fundamental reasons people don’t convert that most redesigns completely miss, and how to approach a redesign in a way that reduces risk and actually improves your results.
In this episode, you’ll learn:
- The 3 fundamental reasons people don’t convert that most redesigns fail to address
- Why changing how your website looks won’t necessarily fix your conversion problems
- Why you should optimize your current website before building a new one
- How analytics, heatmaps, and session recordings can show you where people are getting stuck
- Why customer research is essential for understanding why people leave
- How to decide which page or problem you should tackle first
- How to redesign one step at a time, test each change, and use what you learn to inform what comes next
The page you want to redesign isn’t necessarily the page you should redesign.
Before you change anything, start by figuring out what problem you actually need to solve.
Is it that people don’t see themselves on the page? Do they not feel safe choosing you? Does the decision feel too hard?
Once you know what’s stopping people from converting, you can solve those problems in order of importance, test your changes, learn from the results, and use those insights to decide what comes next.
The goal isn’t to redesign your website faster.
It’s to figure out what actually needs redesigning, test it faster, and build the right website as you go.
RESOURCES
→ Check out my FREE workshop: https://taliawolf.com/workshop
→ Get my NEW book (Emotional Targeting): https://taliawolf.com/book
CONNECT WITH ME
LinkedIn: https://www.linkedin.com/in/taliagw/
Twitter: https://twitter.com/TaliaGw
Website: https://getuplift.co/
