Before every Amazon purchase, before hiring a company or even that impulse purchase at Target (that you definitely didn't walk in planning to make), there are 2 questions running in the back of your head (and you probably don't even know they're there).
How am I going to feel about myself if I do this?
How are other people going to see me?
In other words, your self-image and your social image.
These 2 questions influence far more of our purchasing decisions than most people realize, and understanding them is crucial to understanding your customers and creating marketing that gets customers to take action.
In this video, I'll break down:
why these questions matter
how they influence the purchases we make
real-world examples of how brands answer them every day
From running shoes to insulated water bottles, you'll start to see that the best marketing never sells a product… It sells a version of who we want to be.
RESOURCES
→ Check out my FREE workshop: https://taliawolf.com/workshop
→ Get my NEW book (Emotional Targeting): https://taliawolf.com/book
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