Ep 27: How I launched my first book (part 2)

3 weeks before launch, we threw out my book cover and started over.

This is Part 2 of the story behind my book, Emotional Targeting. Last week I talked about how I wrote the book. 

This week, Jessica Noel (my COO) interviews me about the marketing side of it... how we launched it, how we're still selling it a year later and the strategy behind it. Some of it worked really well. Some of it completely flopped. I'm getting into all of it.

We cover:
→ Why we scrapped the original cover at the last minute (and the big risk we took instead)
→ The pre-launch bonuses, and why they matter more than you'd think
→ The best piece of advice I got, which took all the pressure off launch day
→ Launching on the road across 16 speaking engagements
→ How the book ended up becoming one of my best salespeople

If you're thinking about publishing your own book, this is the behind-the-scenes of my experience.

Get the book "Emotional Targeting: Win Hearts, Boost Sales, Own the Market" plus the resource bundle → taliawolf.com/book 

Watch Part 1 first: How I Wrote My First Book (1 Year Later) → https://youtu.be/XoLyZi0M5EM?si=lXqdushEsUADlGaC 

Heart Before Cart is available wherever you listen to podcasts.