Are you expanding into new markets before fully exploiting the ones you already serve?

Should you follow a sales rep into a new country, or build on existing retail partnerships? Can a stronger brand concept unlock new growth? And what can a B2C business teach us about market development?

In this episode, I share real-life business cases involving UK and German suppliers expanding into Europe, US brands entering European markets, Indian and Chinese manufacturers competing in private label, and a B2C development strategy I worked on.

From marketplaces and brand positioning to market selection, discover why the best next step isn't always the most obvious one.

Before choosing your next country, ask yourself: are you chasing new markets or creating new opportunities?

Explore more at www.la-revolution.fr

Read my latest article: Growing in a Limitless World: Why DIY Strategy Starts with the Customer

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