Brand strategy and retail strategy are often treated as two separate conversations. But the more you look at it, the more obvious it becomes: you need both.
In this episode of The Retail Revolution Diary, I’m joined by David Nicholls, CEO of B Brand Design, to bring together two perspectives: David’s expertise in branding and consumer strategy, and mine in retail and buyer strategy.
We explore what brand strategy really means, what makes a brand memorable, the biggest branding mistakes in the DIY industry, and why suppliers should be rethinking their brand strategy today.
Then we connect it to retail.
Because consumers need a reason to choose your brand, but retailers also need a reason to list it.
So how do you build a brand that resonates with consumers while creating a strong proposition for buyers?
From differentiation and private label to positioning, buyer expectations and long-term growth, we explore why brand strategy and retail strategy shouldn’t compete.
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