Believing your retail buyer will reply to your first email with “Yep Michel, this offer is perfect, let’s crack on and implement it next month” is madness.
A great product doesn’t automatically make a great retail offer.
In this episode, I share practical tips to help you build offers that actually resonate with retail buyers: speak their vocabulary, build around their needs, give them options, make the commercial logic clear, and make it easier for them to say yes.
Because your offer shouldn’t be built around what you want to sell.
It should be built around what the retailer needs to buy.
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