What does it really take to succeed in a conversation with a major retailer?
In this episode, I sit down with Mike Hogenmiller, former Merchandising Vice President at The Home Depot, for an honest discussion about how suppliers should prepare before walking into a retail buyer meeting.
Together, we compare the European and U.S. approaches to supplier-retailer relationships, challenge common assumptions, and share practical advice drawn from years on both sides of the table.
In this episode, we cover:
How buyers prepare before meeting suppliers.
The biggest mistakes suppliers make before a retail conversation.
Why preparation goes far beyond having a good product.
The differences between the U.S. and European retail mindset.
How suppliers can build credibility before the meeting even starts.
Practical tips to improve your next conversation with a major retailer.
Whether you're preparing for your first buyer meeting or negotiating with international retailers, this episode will help you think like the people sitting on the other side of the table.
Hosted by: Fiorella Origlia, Founder of LaRévolution Guest: Mike Hogenmiller, former Merchandising Vice President at The Home Depot.
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