Yannis Chaouche was supposed to be a machine learning scientist. Instead, he reverse-engineered TikTok and built a system generating 500 million views and 3 to 5 million downloads without hiring a single creator.
In this episode of The Superwall Podcast, Joseph sits down with Yannis to break down the exact playbook behind his centralized organic growth system. Watch the full episode here.
Opening 50 to 100 fresh TikTok accounts per week to produce 10 to 50 million views per month
Why reposters beat influencers: control, predictability, and $20 per account versus thousands per deal
Using SpyTok to find formats that outperform an account's median by 200x
The scratch map test: same creative, two text overlays, one drove zero downloads, one spiked App Store rankings across multiple countries
Why virality and conversion are two completely separate problems
How to correlate App Store ranking movements directly to specific TikTok posts
If you want a repeatable organic system that actually drives installs, this one is required listening.
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
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