Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App

Kiran Desai didn't run paid ads to grow StudyFetch. He pointed a camera at a laptop screen, posted it on TikTok, and woke up to 3 million views and tens of thousands of signups in 24 hours. Today, StudyFetch has 7 million users, seven-figure MRR, and over 2 billion views, bootstrapped for 18 months before raising an $11.5M Series A.

In this episode of The Superwall Podcast, Joseph sits down with Kiran, CMO of StudyFetch, to break down the exact creator system behind that growth.

• The first TikTok that drove tens of thousands of signups overnight with zero strategy
• Why StudyFetch pays five figures a month for influencers to build brand-new zero-follower accounts
• How comments, not views, predict whether a creator will actually convert
• Why TikTok outconverts Instagram Reels, and when geography kills your results
• Building features designed to look impressive on camera before a single video is filmed
• The $100 per 100K views bonus structure keeping hundreds of creators motivated

If you want to build a creator program that compounds instead of churns, this one's worth your time.

Follow Kiran on X: @kdxcreative | LinkedIn

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