Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)

Daniel Heintzman didn't wait to build before finding customers. He charged $15 for manual dating profile reviews on Instagram before writing a single line of code. Six months after shipping, Sway AI hit $2M ARR. Cal AI, his next project, was acquired by MyFitnessPal.

In this episode of The Superwall Podcast, Joseph sits down with Daniel to unpack the full playbook.

• Building an Instagram audience and charging for manual reviews before the app existed
• The TikTok batch system that produced a month of content in two hours using Figma and Excel
• How a motivation-first onboarding sequence doubled revenue per user overnight
• The eight-slide paywall carousel that made the subscription feel like a no-brainer
• Photo pack upsells driving 11% of total revenue by targeting high-spending users
• Retention mechanics borrowed from Strava and Duolingo: groups, streaks, and progress sharing

If you want to see how product design and distribution combine to scale fast, this one delivers.

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