Josh Peleg - $172M of App Building Advice in 50 Minutes

A meditation app getting 25K downloads a month is pumping over $1 million in monthly revenue. Josh Peleg says that ratio is only possible because consumer pricing psychology just got reset.

In this episode of The Superwall Podcast, Joseph sits down with Josh Peleg, VP of M&A at BlueThrone. After three years buying game studios for Plarium (the company behind $3B+ Raid: Shadow Legends), Josh now acquires consumer apps for seven and eight figures. Here's his six-rule playbook.

• Why ChatGPT reset the pricing anchor to $20/month
• The math: $30M ARR takes 500K payers at $4.99, just 125K at $20
• The category rule Flo used to become the first women's health unicorn
• Why 50% year-one resubscription signals a nine-figure asset
• Organic benchmarks: 50%+ is great, under 20% means you're on a UA treadmill
• How Runna became the front of Strava's funnel
• The exit timing mistake that cost MyFitnessPal $100M
• The four buyer types and the narrative each one pays for

Sell before you need to. Let the buyer pay for the peak.

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