Touda Bentatou oversees new customer onboarding at Novi AMS and has spent years helping associations navigate one of their most consequential decisions — building the right tech stack. She joins Eric to talk through how to evaluate software without getting it wrong, what a real member communication plan looks like when change is coming, and the frameworks she relies on to keep projects from going sideways.
She also brings a grounded take on AI that one-person teams will appreciate — less hype, more practical. If your current setup is creating more work than it saves, this conversation is worth your time.
Links Mentioned in the show:
https://www.noviams.com/
https://www.linkedin.com/in/touda-bentatou-4a93193b
https://ctme.caltech.edu/artificial-intelligence-tools-for-everyone-online.html
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5:40 Choosing the Right AMS: Building a Requirements Rubric
14:27 When You Actually Need an AMS (and the ROI)
20:32 What a Great AMS Can Do For You
28:24 Automating Your Tech Stack with Zapier & AI
35:20 Managing Change: Rollout & Member Surveys
44:33 The Soft Launch Strategy
46:42 AI Is a Task Stealer, Not a Job Stealer
52:14 The RADIO Framework & Choosing the Right AI Model
1:00:15 Training AI to Sound Like You & Final Takeaways
