Charlie Fusco grew up on film sets and in funding meetings. She was producing infomercials before she turned 21 and eventually grew that work into a $15 million agency. In 2018 she sold it and started TGC Worldwide, where her team helps people who are trying to do good in the world get their stories heard. Sometimes that means a bestselling book launch. Other times it's a documentary or a live event built from scratch.
Eric and Charlie talk about why in-person experiences earn a kind of trust that digital content has a hard time matching. They also get into the small details most planners skip, and why those details are usually what people remember. Later on, the conversation turns to AI and the risk of letting it tell an outdated version of your story. If you plan events or launches, this one is worth your time.
Links Mentioned in the show:
tgcworldwide.com
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0:00 Intro: Meet Charlie Fusco
2:11 From fish oil infomercials to amplifying people doing good
7:54 Finding the right story (and the AI trap)
13:14 Why nobody wants your book signing anymore
18:32 Scripting events like a film
25:52 The 90/10 rule and the case of the stolen doll
33:52 How to pace a conference people remember
42:44 Designing for every generation and every industry
48:38 The AI Corner: teaching AI who you are today
55:29 Charlie's AI toolkit and workflow
1:02:47 What's next: longevity, documentaries, and a drone claw
