Mark DeVito has spent more than two decades helping organizations, from federal agencies to political campaigns to global brands, figure out who they are and how to tell that story with authenticity. As managing director and head of brand strategy at SKDK, he's built a career on the idea that strategy and storytelling aren't separate skills, they're the same skill.
In this episode, Mark joins Eric to talk about what's actually changing in marketing right now, how brands can stay relevant as search and discovery evolve, and why the fundamentals that build trust matter more than ever. It's a conversation full of hard won lessons from working inside some of the most complex organizations around, plus a few good stories along the way.
Links Mentioned in the show:
linkedin.com/in/mark-devito-skdk
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00:38 Show Intro and Guest Bio
02:19 Warmup Jokes and Rebrand Connection
04:19 Epic Hair and Storytelling
06:14 Mark's Career Journey
12:38 What SKDK Does
15:47 Personalization Microtrends and AI
18:22 Branding in Government Bureaucracy
24:09 Advocacy Reputation and GEO
31:33 Is Marketing Still Relevant
35:33 Creativity Meets AI
36:54 Authenticity Wins Audiences
38:23 Finding Stories Everywhere
42:46 Research That Reveals Truth
45:44 Polling Scale and Samples
48:07 Why Your Response Matters
50:12 What Exec Directors Fear
54:19 Start With Business Goals
57:16 Earned Media in Heyday
59:47 Agency Life and Perspective
