Too many dashboards. Not enough clarity. Knowing which numbers actually matter and which ones are just noise can make or break how leadership sees your work.
Eric and Mike introduce a simple three-tier metrics pyramid that brings order to the chaos. One number at the top for the CEO. A handful in the middle for reporting. And a deeper set for you, the practitioner, to optimize against. They also cover how to push back when leadership chases shiny ideas like TV commercials, and why the baselines on vanity metrics are shifting faster than ever.
Less confusion. More focus. Better results.
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00:43 Why Metrics Matter
03:46 One Number That Counts
05:47 The KPI Pyramid
07:22 Awareness and Leads
11:16 Vanity Metrics Trap
12:32 LinkedIn Impressions Example
16:29 Reporting to Leadership
18:04 Baselines Are Shifting
26:01 TV Commercial Reality Check
30:12 Better Tests Than TV
32:15 Awareness Campaign Intake
