THIS IS HOW THE WORLD’S TOP BRANDS CHANGE YOUR BEHAVIOR w/ Karina Kogan

Meet Karina Kogan, one of the sharpest marketing minds behind some of the most behavior-shifting brands of the last decade.

As the former CMO of Oura Ring and SVP at Peloton, she helped turn fringe products into must-haves and built brands that embed into people’s everyday lives. Now at Napster (formerly Infinite Reality), she’s creating a more human internet: one that’s 3D, conversational, and deeply personal.

In this episode, we explore how Karina turns emerging products into household names and why leading with empathy might be the real unlock for driving behavior change.

You’ll learn:

• Real lessons from how Oura went from a biohacking tool to a lifestyle brand everyone knows
• The behind-the-scenes story of Peloton’s pandemic boom and the marketing playbook that made it a household name
• How to build campaigns that spark real behavior change
• Where the internet is headed (hint: it’s shifting from 2D to 3D) and how to stay ahead of it

This is How the World’s Top Brands Change Your Behavior

Welcome to the Madness.

Connect w/ Karina

https://www.linkedin.com/in/kogankarina/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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