FEEDING THE FRENZY w/ Ogilvy’s Head of Influencer Marketing, NA

Meet Ansley Williams, she’s been shaping influencer marketing since the days when influencers were called bloggers. As Head of Influencer Marketing, North America at Ogilvy, she has grown this division by 900 % working with brands like CeraVe, IKEA, IBM, and many more.

Before Ogilvy, she built large-scale influencer teams and led everything from celebrity-driven commercials to social-first campaigns. Today, she's bringing her expertise to MADWOMEN and breaking down the strategy behind one of the most impactful influencer-led campaigns.

In this episode, we get into:

• The influencer play that cut through the Super Bowl noise
• How 450 influencers, a pop culture prank, and Michael Cera turned skincare into a cultural obsession
• The backstage pass to Influencer Marketing
• Why Human-First wins
• What happens when you rip up the playbook

This is: Feeding the Frenzy

Welcome to the Madness.

Connect w/ Ansley

https://www.linkedin.com/in/answilliams/

https://www.instagram.com/ogilvy?igsh=cXhxMTl5emtmdXRh

Connect w/ MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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