DESIGNING FOR DELIGHT: THE BALA WAY w/ the Co-Founder of Bala

Meet Natalie Holloway, Bala’s Co-Founder, the brand that turned dumbbells into design objects and redefined what it means to move.

After a career in advertising, Natalie and her husband, Max, launched Bala with one goal: to make fitness delightful. From the cult-favorite Bala Bangles to collaborations with Ralph Lauren, Spanx, and Pucci. Bala has become a global symbol of play, color, and creativity in wellness.

In this episode of MADWOMEN, Natalie shares how Bala reimagined fitness—proving that design-led products do more than just sell.

Why you need to listen (even if you don’t have a physical product), because we get into:

• how design itself can be the product strategy
• why rest and movement are essential to building something that lasts
• the power of building your roadmap with your community, not just for them
• knowing when to protect the vision—and when to walk away
• saying no to influencers and yes to collaborations

This is: Designing for Delight: The Bala Way

Welcome to the Madness.

Connect w/ Natalie Holloway + Bala

https://www.instagram.com/natalieholloway/

https://www.instagram.com/bala/

https://www.linkedin.com/in/natalie-holloway-bab86521/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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