THE SCIENCE OF TRUST w/ Seed´s Co-Founder

Meet Ara Katz, Co-Founder of Seed, the microbiome science company pioneering innovations in probiotics, prebiotics, and postbiotics. Seed’s work spans from gut and skin health to coral reef restoration—and even microbes in space.

Before founding Seed, Ara worked in media, design, and tech. After a personal health experience reshaped her perspective, she set out to reimagine how science is communicated.

In this episode, Ara shares how she and her team transformed microbiome science into a cultural movement, bridging the gap between cutting-edge science and everyday life.

In this episode, we get into:

• Why you can’t brand your way to trust
• Seed’s anti–gatekeeping approach to knowledge
• M- The most underrated ingredient in product design
• Launching the first vaginal synbiotic and evolving women’s health
• Why AI can be a tool for empowerment—not replacement.

This is: The Science of Trust

Welcome to the MADNESS.

Connect w/ Ara Katz & Seed

https://www.instagram.com/arakatz/

https://www.instagram.com/seed/

https://www.linkedin.com/in/arakatz/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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