THE CHAOS, CRAFT, AND COST OF VIRALITY w/ Hearst Magazines's VP of Video

Meet Jason Ikeler, Hearst Magazines’ VP of Video and Creative Strategy. From Cosmo to Harper’s Bazaar to ELLE, Jason is likely the reason you can’t stop scrolling. He’s behind some of your favorite videos on Instagram, TikTok, and YouTube—everything from celebrity interviews to fashion shoots. Jason has created hit series with stars like Billie Eilish, Julia Fox, and John Legend.

In this episode, Jason takes us inside the chaos and craft of creating original content:

• How to balance personal taste, ad $$, & audience expectations
• Jason’s philosophy: “there are no new ideas”
• Originality > Trends
• Why Phoning It In became a viral hit w/ Billie Eilish, Julia Fox, etc
• The role of failure
• Where ideas come from (not from 15-person brainstorms)
• What it really takes to get celebrities off script
• The secret sauce that keeps Hearst at the center of culture

This is: The Chaos, Craft, and Cost of Virality

Welcome to the MADNESS

Connect w/ Jason Ikeler

https://www.instagram.com/jasonikeler/

https://www.linkedin.com/in/jasonikeler/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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