Episode 83 of Brands In Play features Joshua Rubin, writer of the Black Mirror Experience, on turning the series into a world you can walk into.
Joshua joins Matt Daly to explain how the team preserved Black Mirror’s unsettling tone, made the VR headset part of the story, and used AI to give visitors an experience that gets personal.
For brands building their own immersive experiences, there’s plenty to take away: choosing technology that fits, earning an IP owner’s trust, and giving people a reason to care once they’re through the door.
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