In Episode 81: Mattel is building a game studio, Netflix is closing two, Sony launches a glossy PS5 campaign and the comments turn it into a protest over physical game discs. A viral hit born on Roblox gets officially licensed into Fortnite. Then Battlefield adds Top Gun and, against all odds, its players are actually into it.
Nic Hill and Matt Daly get into the common thread: gaming companies want more mileage from IP, but the audience still decides what belongs. When an integration respects the game, players accept it. When it doesn’t, the comments section takes over the campaign.
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