Discord Is Changing Gaming Communities and Brand Participation | Adam Bauer

Episode 76 of Brands In Play explores why Discord is becoming bigger than gaming.

Nic Hill and Brandon Iverson are joined by Adam Bauer, Vice President of Advertising Solutions at Discord, to discuss how the platform is connecting community, discovery, commerce, entertainment and play.

Adam breaks down how Discord Quests reward participation, why brands need a clear reason to build a server and how campaigns for Mission: Impossible and The Odyssey turned entertainment marketing into interactive community experiences.

The episode also explores why most fans do not build anything and why brands should empower the small group of creators who carry a community. Plus, Aston Martin’s digital-only Call of Duty vehicle, Discord’s Trending Games page and Fortnite’s Hot Bat Summer.

Is Discord becoming the infrastructure behind the gaming industry?

Watch the full episode now.

#Discord #GamingMarketing #GamingCommunities #CommunityMarketing #ImmersiveMarketing

Chapters:
Intro - 00:00 
Announcements - 01:40
News - 03:46
Adam Bauer Interview - 15:24
Subscribe - 39:38

Follow Adam Bauer - https://www.linkedin.com/in/adamrbauer/

Follow Discord - https://www.linkedin.com/company/discord/

Follow Us:

Co-Hosts:
Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/
Brandon Iverson -  https://www.linkedin.com/in/brandon-iverson11/

Producer / Editor 
Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

Website: https://www.brands-in-play.com/

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