Episode 80 of Brands In Play features Josh Pool, Partner Manager and Entertainment Lead at Xbox Media Solutions. Ever wonder how Xbox helps brands activate? Josh talks Nic Hill through Xbox’s work with advertisers, from Hershey’s and KitKat to Monster Energy’s Call of Duty partnership and Predator: Badlands.
He explains how the team finds the right audience and builds campaigns around the way people already play.
EVERY brand has gamers as part of its customer base. The challenge is understanding where they play and earning the right to meet them there.
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