Episode 74 of Brands In Play features hosts Nic Hill and Ely Santos as they break down the biggest stories shaping gaming, immersive media, and brand innovation before Nic sits down with Rory Byrne, Founder of the creative innovation studio LocationXR, to explore why the future of immersive marketing will be built around places people already gather.
Rory shares why "the metaverse was a destination with no address," how entertainment retail complexes are changing the way brands think about physical spaces, and why creating memorable experiences will always outperform simply delivering messages.
We also cover this week's biggest headlines:
Meta launches Pocket, an AI-powered social feed built around user created mini games.
Xbox signals a major shift as Minecraft moves closer to becoming a creator or UGC gaming platform.
Smart glasses startup Even Realities reaches unicorn status with a privacy-first approach.
Claire's partners with Roblox creator Lana Ray, showing how physical retail and digital rewards are becoming one connected experience.
If you're enjoying Brands In Play, make sure to follow the show. Every week we break down how brands, platforms and creators operate inside gaming and immersive media.
Brands In Play Episode 74 is now live on YouTube, Spotify, Apple Podcasts and everywhere else!
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