This week on Brands In Play, we're joined by gaming journalist, creator, and cultural connector Gerard "HipHopGamer" Williams for one of our most energetic conversations yet.
We unpack why every company should have a gaming division, why relationships always matter more than follower counts and how brands like Chase are making a positive impact through their game marketing strategy. Gerard also shares his thoughts on representation in gaming, the future of creator marketing, and drops exclusive insights into what players can expect from GTA VI.
This week's news:
• PUBG Mobile kicks off its FIFA World Cup integration.
• Claude Opus 5 returns after Anthropic patches major security concerns.
• Sony invests $100 million into immersive entertainment company Cosm.
• Samsung's upcoming smart glasses leak ahead of launch.
Real-Time Review:
We break down McDonald's new Snapchat World Cup AR activation with a special guest appearance from Frank Shi, Co-Founder of Paper Triangles, the studio behind the experience. He explains how the campaign was built, why low-friction AR experiences outperform traditional ads, and where immersive brand marketing is heading next.
If you're enjoying Brands In Play, make sure to follow the show. Every week we break down how brands, platforms and creators operate inside gaming and immersive media.
Brands In Play Episode 73 is now live on YouTube, Spotify, Apple Podcasts and everywhere else!
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